we believe great products and great services and great organizations don't create great brands - inspired people do.
we believe your brand is equivalent to your strategic intent, is an integral part of your business plan, and the coherent link between your purpose, your business strategy, and its deployment day after day after day.
we believe the right lever can lift and inspire people who will in turn advocate
on your behalf. we seek to insure that your brand is leveraging your innovations, positively impacting your people, direction and profit margin, and creating real value.
HOW WE DO WHAT WE DO
the way we lead with passion and purpose is by applying to your brand the same brilliant design efforts that make your products, services, and organizations great.
we understand your brand is not an afterthought, a nice to have, or something frosted over the top to fix an incongruent mix.
your brand is your business. business is a brand strategy.
we understand that if it's not baked-into everything you do, you don't have a clear brand but a collection of business ingredients: products, services, and various: methods of fulfilling customer needs, voices, visuals, landscapes, and most importantly behaviors that may be undermining your core attributes, your relationships, your positions, your current objectives, your agility and responsiveness.
- is your brand incoherent, erratic and incompatible -- or perhaps overly tight, boorish, and suffocating?
- is your brand leading as intended? or is it taking you in strange directions? or perhaps not leading -- anywhere?
- can everyone explain your brand in simple terms?
- who are your brand ambassadors and are they advocating on your brand's behalf?
brand is always leading, representing, and communicating whether you like it or not, intend it or not, for good or bad - clearly, incoherently, or not at all.
employed properly to lead, to align, and to inspire, brand clearly communicates and represents your passion and purpose.
brand = who you are = what you believe = what you do = who your people are = where you go = how you grow = how you act = how you look = how you sound = and finally, what you say.
we mentor early stage development, but we also verify obstacles between your passions and purpose and your aspirations during your ongoing brand stewardship.
who you are now <- obstacle -> who you aspire to be
our consultancy is grounded in modern business practices and knowledge of brand evolution, conditions, organizational and business development, and new innovations in brand strategy.
WHO AND WHAT AND WHERE WE ARE
we're mba/creatives and inspire brand solutions for both corporate and nonprofit clients. we also sit as interim executives with specific timetables and deliverables.
we customize our work to fit YOUR purpose and convenience. your purpose is foremost in the design and build of our solutions, and determines your engagement, your mentoring sessions, and your workshop events.
we don't employ general solutions or managers because we've never had clients with general concerns. we don't use our solution to everything workshops. we're a bespoke consultancy tailored to fit your specific needs.
DLIGHTS.ME is your working engagement hub and here solely to support your working sessions simply and directly. it's here to support YOUR brand and is not designed as a selling tool. (but we do occasionally change the background for your amusement. smile.) session, and company proprietary materials will not be found here, so contact us for those, as well as any questions you may have along the way -- contact us (left)